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Summary

Tara Torrance, owner of The Biscuit Lady, shares her journey from the real estate and mortgage business to starting a successful biscuit company. She talks about the challenges of being a young entrepreneur and the turning point that led her to pursue her passion for food. Tara emphasizes the importance of execution and consistency in business, as well as the power of social media in building a strong brand. She shares her experience of attracting customers from different states through social media and provides tips on using hashtags effectively. In this conversation, Tara shares her journey of starting a biscuit business and the challenges she faced along the way. She talks about the importance of passion and perseverance in entrepreneurship and the need to overcome self-doubt and imposter syndrome. Tara also discusses her plans for expansion, including opening a second location and potentially franchising the business. She emphasizes the importance of community support and taking care of employees by offering competitive pay and benefits. Overall, Tara’s story is a testament to the power of determination and the rewards of following one’s passion.

Keywords

entrepreneurship, restaurant industry, real estate, mortgage business, starting a business, success, challenges, passion, execution, consistency, social media, brand building, customer attraction, hashtags, entrepreneurship, starting a business, challenges, expansion, community support, employee benefits, passion, perseverance

Takeaways

Execution is key in turning an idea into a successful business. Consistency in posting on social media is crucial for brand building. Using trending audio and on-brand audio can help increase views on social media posts. Engaging with customers through comments and providing valuable responses can boost engagement. Hashtags should be relevant to the target audience and used in both the post and comments. Social media can attract customers from different locations and contribute to business growth. Passion and perseverance are crucial in entrepreneurship. Overcoming self-doubt and imposter syndrome is essential for success. Taking care of employees by offering competitive pay and benefits leads to loyalty and success. Community support is vital for the growth of a small business. Expansion and franchising can be viable options for scaling a successful business.

Chapters

00:00 Introduction to Tara Torrance and The Biscuit Lady

04:00 Transition from Real Estate to Biscuit Business

09:25 Idea Formation and Execution

14:10 Finding a Location and Setting Up the Business

21:07 Building a Strong Brand through Social Media

23:49 Attracting Customers from Different Locations

25:39 The Power of Passion and Perseverance in Entrepreneurship

28:52 Overcoming Self-Doubt and Imposter Syndrome

29:43 Taking Care of Employees: The Key to Loyalty and Success

33:19 The Importance of Community Support

38:39 Expanding and Franchising: Scaling a Successful Business

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Summary
In this episode of the New How podcast, Brian Corcodilos interviews Justin Kaplan, Director of Development at Odin Properties. They discuss Justin’s background in architecture and real estate, his experience teaching English in Taiwan, and his journey into affordable housing development. Justin shares insights on the challenges of the current real estate market and the importance of taking calculated risks in entrepreneurship. He also talks about his involvement with the KB Foundation, a mentor-based program for inner-city youth. Overall, the conversation highlights the impact of affordable housing development and the importance of taking ownership in one’s work.

Keywords
real estate, affordable housing, development, entrepreneurship, mentorship, sacrifice, ownership

Takeaways
Justin Kaplan, Director of Development at Odin Properties, shares his journey into affordable housing development and the challenges of the current real estate market.
Taking calculated risks and being willing to make sacrifices are important aspects of entrepreneurship.
Justin emphasizes the importance of taking ownership in one’s work and the impact it can have on personal and professional growth.
He also discusses his involvement with the KB Foundation, a mentor-based program for inner-city youth, and the positive impact it has on the lives of young people.
The conversation highlights the significance of affordable housing development and the need for accessible and quality housing for all.

Sound Bites
“Take risks, especially when you’re young.”
“Take ownership and make sure the job gets done.”
“The KB Foundation exposes inner-city youth to a different way of life.”

Chapters
00:00 Introduction and Background
09:39 Transition to Odin Properties
31:43 Involvement with the KB Foundation
38:21 The Importance of Taking Ownership

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Summary
Adam, Luca, and Patrick discuss their passion for Kava and Kratom and their plans to open a Kava bar in Philadelphia. They explain that Kava is a root of a plant from the Pacific Islands and has anxiety-reducing properties, while Kratom is a tree leaf that can be energizing or relaxing depending on the strain. They highlight the community-focused atmosphere of Kava bars and the potential health benefits of these beverages. The team discusses their roles in the business and the importance of educating customers about Kava and Kratom. They also mention their previous experience in the industry and their decision to sell their previous company due to differences in vision. Old City Kava plans to build a portfolio of Kava bars and expand its impact on people’s lives. They also discuss the potential for distribution and the importance of advocacy and education. The founders share their experiences with failure and the lessons they’ve learned. They emphasize the importance of following your instincts, holding yourself accountable, and not waiting for the perfect moment to start. They also discuss the challenges and benefits of working with friends and the need for clear roles and processes in a business.

Keywords
Kava, Kratom, Philadelphia, Kava bar, anxiety reduction, community, health benefits, education, business structure, previous company, Old City Kava, Kava bars, distribution, advocacy, education, failure, lessons learned, instincts, accountability, starting a business, working with friends, roles, processes

Takeaways
-Cava is a root from the Pacific Islands with anxiety-reducing properties, while Kratom is a tree leaf that can be energizing or relaxing.
-Cava bars offer a community-focused atmosphere and serve as a third space for socializing and working.
-Educating customers about Cava and Kratom is crucial for spreading awareness and growing the industry.
-The team has delegated roles based on their strengths and is focused on hiring employees who can provide sales and educational support.
-Their previous experience in the industry has given them insights and a leg up in starting their new venture.
-Old City Kava plans to build a portfolio of Kava bars and expand its impact on people’s lives.
-Distribution and advocacy are important goals for Old City Kava.
-Failure is a valuable learning experience in entrepreneurship.
-Following your instincts and holding yourself accountable are key to success.
-Working with friends can be challenging but rewarding with clear roles and expectations.
-Processes and systems are crucial for scaling a business.

Sound Bites
-“What is kava? If you had to, you know, again, someone that’s never drank it or tried it and is hopefully about to, what is kava and why should I be drinking it?”
-“We found that Cava bars down in Florida where we became exposed to these things, people would come and socialize and hang out, but there’s not the toxicity in the culture of alcohol like present in these Cava bars.”
-“Usually 20, 30 minutes. So yeah, that’s hot. I want to try it because I’ve never tried it.”
-“I’m super passionate about this industry. I’ve seen these products help people in so many different ways.”
-“We talk about distribution a lot, be it like raw materials product or bottled canned beverages trying to get into like wellness stores, grocery stores and everything.”
-“I think a lot of people are concerned about that. Like they know they want to do something, they have an idea, and they… they maybe don’t wanna take that leap because they’re like, I’m already so busy.”

Chapters
00:00 Introducing Cava and Kratom
08:41 The Effects and Experience of Drinking Cava
31:16 Learning from Failure in Entrepreneurship
43:01 The Importance of Processes and Systems in Scaling a Business